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Cheques Cashers Limited is a well-established and successful professional "personal cheque cashing" franchisor currently working on expanding their business throughout the UK.
WyeTec recently developed a "Cheque Register System" for Cheques Cashers - a compact and fully functional facility to manage the business processes of a cheque cashing business on a franchise basis. Following the successful launch of this new software, Cheques Cashers commissioned WyeTec to improve and optimise their brochureware web site advertising this product and its franchise opportunities.
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Cheques Cashers.com - the improved home page (above) 
Cheques Cashers.com - the old version of the home page |
"Say it with words"The client was basically satisfied with the general design of the Cheques Cashers web site but was aware that the site wasn't performing for him as well as it might due to a combination of factors. Already visually quite pleasing, the design required some manipulation and reworking of the layout to make the best use of the existing images and provide a more balanced look. The graphical menu was replaced with a textual menu, thus enabling search engines to follow links which they were previously unable to, and alternative text was provided for images to conform with current web coding standards. Better readability and a more powerful messageThe original web site text had been uploaded without the opportunity for a third party to "proof read" it - hence a requirement for a degree of 'localisation' and grammatical and spelling corrections was quickly identified. Additionally, WyeTec were able to draw on their extensive experience with writing web-friendly marketing literature for their customers to help redefine, enhance and sharpen Cheques Cashers Ltd's marketing message. The diverse skill set of WyeTec's web development team enabled these important changes to the body content for the web site to be implemented quickly, easily and, importantly for the customer, cost-effectively. Simplicity saves time - and moneyIn working through the code construct for the Cheques Cashers website, the WyeTec team were able to systematically identify a significant number of areas that have now been optimised and enhanced to give better searchability. In conjunction with this they also elected to re-write several sections of unwieldy and complicated code into a more streamlined and manageable format to simplify future maintenance of the site. You can visit the web site and find out more about Cheques Cashers Ltd's business franchise opportunities by visiting ChequesCashers.com. |
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