The owner of Crooked Spire Books, a Chesterfield-based seller of antiquarian, rare, second hand and out-of-print books, needed to drive more traffic to his web site and asked WyeTec to help with this.

The brief here was to keep Crooked Spire Books's web site looking exactly the same on the surface, but to create a more navigable interface for users and boost search engine friendliness.

A simple site layout, with new, keyword-rich and more descriptive home page content.

An invisible facelift

The site owner wanted to to keep the current design of his site, but needed advice and assistance with bolstering-up web copy and effecting better search engine friendliness.

Describing a business accurately

Describing a business accurately sounds simple - but so often the home page of a web site doesn't explain specifically enough. WyeTec helped re-focus the message on the web site home page by ensuring it now explains to its visitors, using keyword-rich copy, what Crooked Spire Books does, where they are based, what they sell, and what their price guides are.

Subtle yet signifant enhancements

The graphical map menu on the web site was replaced with a textual menu that search engines and robots can 'read' and description, title and keyword meta tags were populated with appropriate content. A links page was added - part of the site owner's brief - and a general 'tidy-up' of the site undertaken. These subtle yet signifant enhancements have made the site more robust and accessible, and WyeTec will monitor site performance to make sure that the site performs better than previously. You can use this link to visit the Crooked Spire Books web site - you may even find that treasured out-of-print book you've been looking for!

Visit www.CrookedSpireBooks.com

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