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Centriquip manufacture and supply industrial centrifuges for the processing of waste water and municipal and industrial sludge.

Specific to the requirements of Centriquip's new web site was the ability to enable their press releases – their primary method of advertising - to continue to be authored externally by a professional copywriter, and the facility to enable in-house technical staff with no knowledge of website coding to produce web page content with minimal effort and training.

 

 Centriquip.co.uk      
The Centriquip web site uses a content management system to manage approval and publishing of the site content

This web site uses a content management system to manage approval and publishing of the site content

A content management system enables press releases to be automatically published at pre-set times and dates

A content management system enables press releases to be automatically published at pre-set times and dates

   

Web site design brief

Ektron's CMS400 content management system was chosen as the most appropriate tool for Centriquip's web authoring requirements. WyeTec worked alongside Centriquip’s graphic design team to agree and implement a practical template for the new site that would fit well with the selected CMS.

The content management system enables trade press releases to continue to be produced externally, 'checked in' for approval by management, be scheduled for publishing at pre-set times to coincide with releases via other media, and to effectively be 'served up' on the web site in a press-ready format for download by trade journalists.

Using the CMS 400 system, the workflow and input of web site content is fully managed in a consistent and traceable manner, utilising a visible audit trail. A searchable database is easily populated with keywords to enable site visitors to find the information they require quickly, and even non-technical authors can insert page-specific meta tags, descriptions and title text to optimise search engine 'friendliness'. Items such as press releases can be input into the system at any time, and release and archive dates converted to automated tasks, thus ensuring timely delivery of new information to site visitors.

The CMS is proving to be a valuable resource for Centriquip, providing a method by which multiple web authoring can be controlled effectively and enabling a growing and complex web site to be overseen and managed confidently by the site owners.

Visit www.Centriquip.co.uk

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