Corporatewear UK Limited is a Birmingham-based uniforms and corporate wear supplier that has recently undergone a major expansion to acquire and retain further blue chip clients to add to its exisiting portfolio.

Corporatewear UK.com - web site home page

Corporatewear UK - client list web page

Search engine optimisation

The real challenge with Corporatewear UK's web site was to implement effective search engine optimisation. In a highly competitive market such as the corporate clothing and workwear industry, it is very difficult to guarantee the results of even the most carefully-considered and well-worded web content.

Defining the necessary SEO actions

An attractive exisiting site design meant that Corporatewear UK wanted to maintain their exisiting visual Internet presence. WyeTec were able to improve, however, on some of the construction of the site - re-coding menus to make them more search engine friendly, exchanging graphical links for textual ones, and re-writing body copy to optimise keyword and key phrase density.

Expanding the site

Coupled with the changes above, WyeTec also created a number of new web pages to give more body and definition to the web site, again aiming to attract increased search engine traffic by writing highly-specific content for each page. The addition of a news page and a page listing Corporatewear UK's major clients complete the picture, culminating in a much fuller and more information-packed site for the customer.

Visit Corporatewear UK's web site at www.CorporatewearUK.co.uk.

Visit www.CorporatewearUK.co.uk

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