Peak Fireplaces, a local Derbyshire company, manufacture and sell stone and timber fire surrounds, and supply and install multi-fuel, gas and electric fires and stoves.

Subtle colours and elegant design are used to convey the quality of the products

Features and benefits of a selected range of products are highlighted to tempt and inspire the site visitor

Subtle colour and elegant design

The brief here was to create a quality brochureware site with a personal feel to it. The client favoured an unfussy, elegant design incorporating subtle colours and rich images to promote a feel of "quality" and finesse.

Directing site traffic

Wishing to tailor advertising towards the personal shopper rather than direct Internet sales, it was important to Peak Fireplaces that their web site was principally designed to attract visitors to their physical fireplace showroom in Clay Cross, Chesterfield - they don't (at least for the time being!) sell fires and stoves on-line.

Tempting the customer

By highlighting a carefully-selected range of key products and explaining the benefits and features of each, the web site invites its visitors to "find out more", to quote a popular phrase. With a user-friendly contact form, handy map link and time-limited "special offer" promotion, this web site helps encourage and inspire potential customers to pay a visit to the shop in person.

Visit www.PeakFireplaces.com

 

 

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