Derbyshire company Rockside Recycling approached WyeTec to design their brochureware web site and business stationery to promote their core specialities of plastics and cardboard recycling and waste management.

"Green" without overdoing it; Rockside Recycling's web site uses colour and form to inject interest and encourage the visitor to browse the site.

Not just an information portal - essential product information is followed with a call to action.

Web site design brief

RocksideRecycling.co.uk required a uncomplicated web site and complementary business stationery that reflected their business activities without resorting to the traditional "eternal triangle" symbol and over-use of the concept and colour "green".

This was successfully achieved by using illustrations of typical revenue-earning reyclables to enliven the site and placing the body text on a plain white background to ensure it could be easily read. The addition of the animated Flash logo draws attention without being overly distracting.

All too often, a brochureware website loses its "punch" purely by becoming over-complicated. This web site responds well to a known brochureware formula - keep it simple. This golden rule has been shown to be effective time and again - it's worth remembering that a brochureware site should be acting as a CV to encourage further interest, not an encyclopaedia where the book is closed once all the information required has been found and digested! In other words, the site needs to encourage sales enquiries, not merely provide an information portal.

RocksideRecycling.co.uk does just that. In addition, this site is very maintainable to ensure new services, products and news can be added quickly and easily, getting the customer's latest information across to their target audience in a timely fashion.

Visit www.RocksideRecycling.co.uk

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