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Intercard Ltd. supply, install and maintain plastic card manufacturing systems and
operate a bureau service for the production of plastic cards.
WyeTec had produced a previous web site to the client's specifications some years back, but an upcoming move to new premises prompted the idea of a complete revision of the web site, to update the design and layout and aim to increase Intercard's marketing exposure via the Internet.
| Intercard.co.uk | ||||||
The old Intercard web site was in need of bringing up to date with a more contemporary look. 
The new site neatly integrates Intercard's two key business areas and is much simpler to navigate. 
Information is presented in a simple, clear format, with additional technical brochures available as optional PDF downloads. |
Web site design briefIntercard's existing web site was already mature and well indexed by search engines, but it was in need of an overhaul to bring it up to date with a more contemporary look and feel, and to advertise Intercard's current range of products and services. Intercard had previously requested a "split site" to segregate the two areas in which they specialised. WyeTec suggested combining the two sites and using menus accessible from every page to simplify navigation and improve user-friendliness. The gateway page and front-page Flash® animation were removed, and replaced with a new front page with straightforward graphics and concise, relevant content. Intercard's revised marketing literature was incorporated into the site, with technical factsheets available in PDF format for easy download and printing by the site visitor. A News section has also been added, providing a convenient route by which new and relevant content can be introduced on a regular basis and site visitors encouraged to return. Specific attention was paid to web site creation fundamentals such as providing appropriate keywords and tailored descriptions for each page. Keyword density is carefully monitored, and informative alternative text provided for all images. Such simple but important details are frequently overlooked by web programmers, but are valuable tools for use in search engine optimisation. WyeTec specialise in this, well aware that diligent programming and attention to fine detail can pay dividends in much-improved search engine rankings. |
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