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Professional web site design, from WyeTec


Derbyshire based MASC Training Services provide professional training and operational support to minimise risk to staff (such as aid workers, emergency medical personnel and security guards) employed by organisations operating in potentially hazardous environments.

A powerful message and call to action needed to be delivered to entice the target audience to seek further information. This is how it was achieved with MASC Training Services' new web site.

 

 MASC Training Services.co.uk      

The home page of the MASC Training Services web site features a video of aid worker training in action (this image links to www.MASCTS.com)

The home page of the MASC Training Services web site features a video of aid worker training in action

The MASC Training Services web site incorporates a selection of the client's own photographs plus others from a professional image library (this image links to www.MASCTS.com)

The MASC Training Services web site incorporates a selection of the client's own photographs plus others from a professional image library

   

Powerful key words and phrases

MASC Training Services actually provided much of their own body copy for the web site, which we at WyeTec considered to be both well-written and keyword-rich. With only minor additions and enhancements to the text, WyeTec were able to quickly produce a web site of some size and stature using, predominantly, the client's own words.

Embedded video sequence adds impact

The client also provided us with a short promotional video, which we embedded into the home page of the web site. This not only adds impact and helps capture and hold the viewer's attention, it also furnishes visitors with additional information using a dynamic medium in addition to the static medium of the standard web pages.

Organised user-friendly menu structure

Careful thought was applied to the menu structure, as the training courses offered are divided into several categories. A fly-out menu structure was considered to be the most effective and user-friendly method of displaying this information, whilst a static page provides an additonal page of direct links to pages about individual courses.

If you are a commercial or humanitarian organisation and need to know more about the duty of care you need to provide to your overseas staff, why not visit MASCTS.com to find out more about suitable training courses for your employees.

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